About Us

The idea for Beet the Bonk came to its founders while on a hike in Utah, when an ultra trail runner asked them if they had any nutrition they could spare. At the time, the founders didn't eat nutrition bars because they did not like the processed sugars, preservatives, and other ingredients that are included in mainstream nutrition bars. Wishing that they had something easy and convenient like a nutrition bar to give the runner, they set out to create a product that didn't exist. A product that has all of the nutrition needed for exercise and energy with only natural, whole food products. The initial result of this product creation is the Bonk Bar—an all natural nutrition bar that is full of electrolytes, protein, BCAA's, and beets to power you through.

Why beets? Beets have been scientifically proven to boost Nitric Oxide levels in the human body, which then carries more oxygen to muscles that need it. Therefore, when we are exercising and feels as though we are about to "hit a wall" or "bonk," the beets help carry oxygen to hard-working muscles in need to help us Beet the Bonk!